ToolsGetting customer feedback is vital to every business, whether you’re a startup or an enterprise size corporation. In order to gather the feedback, a broad range of customer feedback tools is available to you.

Selecting the best tools

In order to make it easier to select the right customer feedback tool, we first divided the available tools into categories. Next, we’ve limited the number of tools per category to five (to avoid choice overload) and finally, we’ve selected a category winner.

The category winners were picked based on my personal preference, combined with the user reviews on sites such as GetApp, Captera, and G2Crowd. While this might not offer a truly objective list of the best tools for collecting customer feedback, it will most certainly be a great starting point for exploration.

Jump to: User testing tools | Website feedback tools | Online survey tools | Community feedback tools | Voice of the customer tools | Business review tools

usertestingBest user testing tool: UserTesting

UserTesting promises “Your fastest path to a great customer experience”. They have clients ranging from startups to Fortune 500 companies and run a large panel of testers with a range of demographics.

Alternative user testing tools:

hotjarBest website feedback tool: Hotjar

Hotjar is a Swiss army knife in the field of customer feedback tools. It offers unlimited heatmaps, user recordings, polls and surveys to over 200,000 customers from 184 countries.

Alternative website feedback tools:

surveymonkeyBest online survey tool: SurveyMonkey

SurveyMonkey boasts that they get answers for 20 million questions daily. They promise to deliver the feedback you need with the world’s leading survey software.

Alternative online survey tools:

uservoiceBest community feedback tool: UserVoice

UserVoice helps product managers, product executives and feedback managers to reimagine how product feedback influences the roadmap of the organizations they work for.

Alternative community feedback tools:

qualtricsBest voice of the customer tool: Qualtrics

Qualtrics is the world’s first experience management platform, designed to allow you to gather, analyze and act on your core business data. No hardware or maintenance required

Alternative voice of the customer tools:

trustpilotBest business review tool: TrustPilot

Trustpilot offers a platform that allows you to collect reviews for your business. Their platform is open to anyone and has multiple widgets that you can place on your website.

Alternative business review tools:


Each of these customer feedback tools offers you insights into what your customers think about your website and organization. Using the right tool at the right time will help you to determine what is working for you at the moment from the perspective of your customers, and what isn’t.